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New Product Development For Dummies

New Product Development For Dummies

Author : Nelson, Beebe

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist
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  • Author:
  • Nelson, Beebe
  • ISBN:
  • 0470117702
  • isbn-13
  • 9780470117705
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Paperback
  • Pub. Year:
  • 15-05-2007
  • SKU
  • 9780470117705
  • Number of Units
  • No
  • Pages:
  • 384