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Next Generation Product Development

Next Generation Product Development: How to Increase Productivity, Cut Costs, and Reduce Cycle Times

Author : McGrath, Michael

Helps readers improve corporate focus on how to achieve a more holistic 'real-time' environment for managing product strategy and product development. This book introduces and examines the practices
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  • Author:
  • McGrath, Michael
  • ISBN:
  • 0071435123
  • isbn-13
  • 9780071435123
  • Publisher:
  • McGraw-Hill Education - Europe
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-05-2004
  • SKU
  • 9780071435123
  • Number of Units
  • 01
  • Pages:
  • 352