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Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get it Back

Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get it Back

Author : Bhargava, Rohit

A guide for brands on putting back the missing ingredient in marketing to build loyal customers. It also helps foster consumer (and employee) evangelists, and create a connection that goes beyond
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  • Author:
  • Bhargava, Rohit
  • ISBN:
  • 0071545212
  • isbn-13
  • 9780071545211
  • Publisher:
  • McGraw-Hill Education - Europe
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-05-2008
  • SKU
  • 9780071545211
  • Number of Units
  • No
  • Pages:
  • 256