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Planning and Managing Public Relations Campaigns

Planning and Managing Public Relations Campaigns: A Strategic Approach

Author : Gregory, Anne

Provides a blueprint for practitioners. This title describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its
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  • Author:
  • Gregory, Anne
  • ISBN:
  • 0749451084
  • isbn-13
  • 9780749451080
  • Publisher:
  • Kogan Page Ltd
  • Cover:
  • Paperback
  • Pub. Year:
  • 03-06-2010
  • SKU
  • 9780749451080
  • Number of Units
  • 01
  • Pages:
  • 200