PR!: A Social History of Spin
Author : Ewen, Stuart
Show
A history of public relations, this work begins with World War I, when Ivy Lee, one of America's first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society.
Special Price:
$23.28
- Author:
- Ewen, Stuart
- ISBN:
- 0465061796
- isbn-13
- 9780465061792
- Publisher:
- The Perseus Books Group
- Cover:
- Paperback
- Pub. Year:
- 02-10-1998
- SKU
- 9780465061792
- Number of Units
- 01
- Pages:
- 496