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PR!: A Social History of Spin

PR!: A Social History of Spin

Author : Ewen, Stuart

A history of public relations, this work begins with World War I, when Ivy Lee, one of America's first corporate PR men, helped create a new climate in which public relations and corporate image
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  • Author:
  • Ewen, Stuart
  • ISBN:
  • 0465061796
  • isbn-13
  • 9780465061792
  • Publisher:
  • The Perseus Books Group
  • Cover:
  • Paperback
  • Pub. Year:
  • 02-10-1998
  • SKU
  • 9780465061792
  • Number of Units
  • 01
  • Pages:
  • 496