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Principles of Marketing

Principles of Marketing

Author : Armstrong, Gary

For the Principles of Marketing course. The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.
Special Price: $154.72
  • Author:
  • Armstrong, Gary
  • ISBN:
  • 0132390027
  • isbn-13
  • 9780132390026
  • Publisher:
  • Pearson Education Limited
  • Cover:
  • Hardback
  • Pub. Year:
  • 29-03-2007
  • SKU
  • 9780132390026
  • Number of Units
  • No
  • Pages:
  • 736