• العربية

Sales Promotion

Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work

Author : Mullin, Roddy

Packed with practical examples as well as case studies, this title details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. It includes developments in the field, exploring the use of media such as SMS, MMS, and interactive TV.
Special Price: $41.58
  • Author:
  • Mullin, Roddy
  • ISBN:
  • 074945704X
  • isbn-13
  • 9780749457044
  • Publisher:
  • Kogan Page Ltd
  • Cover:
  • Paperback
  • Pub. Year:
  • 03-04-2010
  • SKU
  • 9780749457044
  • Number of Units
  • 01
  • Pages:
  • 280