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Scenario Planning Handbook

Scenario Planning Handbook: Developing Strategies in Uncertain Times

Author : Ralston, William

Scenario planning is a technique for strategic planning and execution that takes into account the many uncertainties that are the reality of the world. This book explains what scenarios are and are not, why they are needed, as well as their uses and benefits. It also deals with cultural and organizational changes that organizations must undertake.
Special Price: $53.23
  • Author:
  • Ralston, William
  • ISBN:
  • 0324312857
  • isbn-13
  • 9780324312850
  • Publisher:
  • Cengage Learning, Inc
  • Cover:
  • Hardback
  • Pub. Year:
  • 21-01-2006
  • SKU
  • 9780324312850
  • Number of Units
  • 01
  • Pages:
  • 272