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Serious Play

Serious Play: How the World's Best Companies Simulate to Innovate

Author : Schrage, Michael D.

Increasingly, prototypes are the key platforms and models are the core media for managing risk and creating value. This title talks about how the world's leading companies model, prototype, and simulate to innovate. With real-world examples and anecdotes, it argues that the future of prototyping is the future of innovation.
Special Price: $39.91
  • Author:
  • Schrage, Michael D.
  • ISBN:
  • 0875848141
  • isbn-13
  • 9780875848143
  • Publisher:
  • Harvard Business School Publishing
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-11-1999
  • SKU
  • 9780875848143
  • Number of Units
  • 01
  • Pages:
  • 272