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Service Innovation

Service Innovation: How to Go from Customer Needs to Breakthrough Services

Author : Bettencourt, Lance

Provides the framework to design services that unlock growth opportunities for every business. This book offers instructions on the finer points of how to rethink your approach to the customer's needs: how the customer defines value in a product or service. It also offers guidance on staying focused on the 'fuzzy front end' of service innovation.
Special Price: $33.26
  • Author:
  • Bettencourt, Lance
  • ISBN:
  • 007171300X
  • isbn-13
  • 9780071713009
  • Publisher:
  • McGraw-Hill Education - Europe
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-07-2010
  • SKU
  • 9780071713009
  • Number of Units
  • No
  • Pages:
  • 304