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Service Innovation

Service Innovation: How to Go from Customer Needs to Breakthrough Services

Author : Bettencourt, Lance

Provides the framework to design services that unlock growth opportunities for every business. This book offers instructions on the finer points of how to rethink your approach to the customer's
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  • Author:
  • Bettencourt, Lance
  • ISBN:
  • 007171300X
  • isbn-13
  • 9780071713009
  • Publisher:
  • McGraw-Hill Education - Europe
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-07-2010
  • SKU
  • 9780071713009
  • Number of Units
  • No
  • Pages:
  • 304