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Services Marketing

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Services Marketing

Author : Wirtz, Jochen

For graduate-level/MBA courses in Services Marketing. This text combines conceptual rigor with real world examples and practical applications to provide a combination text/reader/casebook. It
$83.17
Special Price: $79.60
  • Author:
  • Wirtz, Jochen
  • ISBN:
  • 0131268465
  • isbn-13
  • 9780131268463
  • Publisher:
  • Pearson Education Limited
  • Cover:
  • Paperback
  • Pub. Year:
  • 11-12-2003
  • SKU
  • 9780131268463
  • Number of Units
  • No
  • Pages:
  • 672