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Sixty to Zero

Sixty to Zero: An Inside Look at the Collapse of General Motors - and the Detroit Auto Industry

Author : Taylor, Alex

Reveals the many missteps of General Motors (GM) and its competitors: a refusal to follow market cues and consumer trends; a lack of follow-through on major initiatives; and, a history of hesitance,
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  • Author:
  • Taylor, Alex
  • ISBN:
  • 030017151X
  • isbn-13
  • 9780300171518
  • Publisher:
  • Yale University Press
  • Cover:
  • Paperback
  • Pub. Year:
  • 03-05-2011
  • SKU
  • 9780300171518
  • Number of Units
  • No
  • Pages:
  • 254