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Sixty to Zero: An Inside Look at the Collapse of General Motors--And the Detroit Auto Industry

Sixty to Zero: An Intimate, Inside Look at the People and Cars That Led to GM's Collapse

Author : Taylor, Alex

The collapse of General Motors captured headlines in early 2009. This title reveals the many missteps of GM and its competitors: a refusal to follow market cues and consumer trends; a lack of
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  • Author:
  • Taylor, Alex
  • ISBN:
  • 0300158688
  • isbn-13
  • 9780300158687
  • Publisher:
  • Yale University Press
  • Cover:
  • Hardback
  • Pub. Year:
  • 04-05-2010
  • SKU
  • 9780300158687
  • Number of Units
  • 01
  • Pages:
  • 192