• العربية

So What?

So What?: How to Communicate What Really Matters to Your Audience

Author : Magnacca, Mark

The people a business tries to communicate with, sell to, or convince don't really care about the business. Nor do they care what it is offering them--until they understand exactly how it will benefit
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  • Author:
  • Magnacca, Mark
  • ISBN:
  • 0137158262
  • isbn-13
  • 9780137158263
  • Publisher:
  • Pearson Education (US)
  • Cover:
  • Paperback
  • Pub. Year:
  • 14-05-2009
  • SKU
  • 9780137158263
  • Number of Units
  • No
  • Pages:
  • 160