• العربية

Social Marketing to the Business Customer

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

Author : Schwartzman, Eric

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.
Special Price: $31.60
  • Author:
  • Schwartzman, Eric
  • ISBN:
  • 0470639334
  • isbn-13
  • 9780470639337
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 08-02-2011
  • SKU
  • 9780470639337
  • Number of Units
  • 01
  • Pages:
  • 272