• العربية

Sony Vs Samsung

Sony Vs Samsung: The Inside Story of the Electronics' Giants Battle for Global Supremacy

Author : Chang, Sea-Jin

" Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies.
Special Price: $23.28
  • Author:
  • Chang, Sea-Jin
  • ISBN:
  • 0470823712
  • isbn-13
  • 9780470823712
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Paperback
  • Pub. Year:
  • 30-05-2008
  • SKU
  • 9780470823712
  • Number of Units
  • 01
  • Pages:
  • 212