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Sticky Marketing

Sticky Marketing: Why Everything in Marketing Has Changed and What to Do About It

Author : Leboff, Grant

Takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. This title introduces a model of customer engagement and asks 'not what your marketing can do for you, but what your marketing can do for your customer'.
Special Price: $27.33
  • Author:
  • Leboff, Grant
  • ISBN:
  • 0749460504
  • isbn-13
  • 9780749460501
  • Publisher:
  • Kogan Page Ltd
  • Cover:
  • Paperback
  • Pub. Year:
  • 03-01-2011
  • SKU
  • 9780749460501
  • Number of Units
  • 01
  • Pages:
  • 232