Strategic Management
Author : Robinson, Richard B.
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Contains contemporary research in strategic management, with an emphasis on conceptual tools and skills. This book provides a straightforward treatment of strategic management with a systematic approach. It offers 30 cases with a mixture of small and large firms; start-ups and industry leaders; and global and domestically focused companies.
Special Price:
$269.52
- Author:
- Robinson, Richard B.
- ISBN:
- 0078137160
- isbn-13
- 9780078137167
- Publisher:
- McGraw-Hill Education - Europe
- Cover:
- Hardback
- Pub. Year:
- 01-02-2010
- SKU
- 9780078137167
- Number of Units
- 01
- Pages:
- 512