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Strategy from the Outside in: Profiting from Customer Value

Strategy from the Outside in: Profiting from Customer Value

Author : Moorman, Christine

Two big-name business thinkers help CEOs and high-level managers make customer value (marketing) their organization's number-one priority; this, they contend, is the only way to achieve long-term
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  • Author:
  • Moorman, Christine
  • ISBN:
  • 0071742298
  • isbn-13
  • 9780071742290
  • Publisher:
  • McGraw-Hill Education - Europe
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-08-2010
  • SKU
  • 9780071742290
  • Number of Units
  • 01
  • Pages:
  • 304