• العربية

Branded Mind

The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

Author : Plessis, Erik Du

Explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer
$41.58
Special Price: $37.73
  • Author:
  • Plessis, Erik Du
  • ISBN:
  • 074946125X
  • isbn-13
  • 9780749461256
  • Publisher:
  • Kogan Page Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 03-02-2011
  • SKU
  • 9780749461256
  • Number of Units
  • 01
  • Pages:
  • 272