• العربية

Consumer-Centric Category Management

The Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

Author : Heller, Al

In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process
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  • Author:
  • Heller, Al
  • ISBN:
  • 0471703591
  • isbn-13
  • 9780471703594
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 29-12-2005
  • SKU
  • 9780471703594
  • Number of Units
  • No
  • Pages:
  • 368