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The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It

The Dollarization Discipline: How Smart Companies Create Customer Value... and Profit from it

Author : Gregory, Richard C.

How companies turn value--added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and
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  • Author:
  • Gregory, Richard C.
  • ISBN:
  • 0471659509
  • isbn-13
  • 9780471659501
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 21-09-2004
  • SKU
  • 9780471659501
  • Number of Units
  • 01
  • Pages:
  • 272