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The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business

The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business

Author : Jensen, Rolf

Presents insights into the six major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Rolex are supplying information to help consumers satisfy
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  • Author:
  • Jensen, Rolf
  • ISBN:
  • 0071379681
  • isbn-13
  • 9780071379687
  • Publisher:
  • McGraw-Hill Education - Europe
  • Cover:
  • Paperback
  • Pub. Year:
  • 01-10-2001
  • SKU
  • 9780071379687
  • Number of Units
  • 01
  • Pages:
  • 256