• العربية

Elusive Fan

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

Author : Ryan, Shields Ben

A guide to business strategies that you can use for sports marketing, including developing star power, transforming and distributing a brand, filling the stands, and, important, understanding how fans
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  • Author:
  • Ryan, Shields Ben
  • ISBN:
  • 0071454098
  • isbn-13
  • 9780071454094
  • Publisher:
  • McGraw-Hill Education - Europe
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-07-2006
  • SKU
  • 9780071454094
  • Number of Units
  • 01
  • Pages:
  • 300