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Hero and the Outlaw

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Author : Pearson, Carol S.

Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to
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  • Author:
  • Pearson, Carol S.
  • ISBN:
  • 0071364153
  • isbn-13
  • 9780071364157
  • Publisher:
  • McGraw-Hill Education - Europe
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-02-2001
  • SKU
  • 9780071364157
  • Number of Units
  • No
  • Pages:
  • 384