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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

Author : Roman, Kenneth

This biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. He redefined the
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  • Author:
  • Roman, Kenneth
  • ISBN:
  • 0230100368
  • isbn-13
  • 9780230100367
  • Publisher:
  • Palgrave Macmillan
  • Cover:
  • Paperback
  • Pub. Year:
  • 11-06-2010
  • SKU
  • 9780230100367
  • Number of Units
  • 01
  • Pages:
  • 304