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Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

Author : Pearson, Timothy R.

An action plan for moving any organization into the data-driven, modern age of marketing; explains how to use hard data and metrics to measure marketing
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  • Author:
  • Pearson, Timothy R.
  • ISBN:
  • 0071762558
  • isbn-13
  • 9780071762557
  • Publisher:
  • McGraw-Hill Education - Europe
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-05-2011
  • SKU
  • 9780071762557
  • Number of Units
  • No
  • Pages:
  • 256