• العربية

Online Advertising Playbook

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

Author : Graham, Robert J.

Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.
Special Price: $39.91
  • Author:
  • Graham, Robert J.
  • ISBN:
  • 0470051051
  • isbn-13
  • 9780470051054
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 18-05-2007
  • SKU
  • 9780470051054
  • Number of Units
  • No
  • Pages:
  • 320