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The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization

The Pirate Inside: Building a Challenger Brand Culture within Yourself and Your Organization

Author : Morgan, Adam

Adam Morgan follows bestseller 'Eating the Big Fish' with a close up of the kind of person it takes to challenge established
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  • Author:
  • Morgan, Adam
  • ISBN:
  • 0470860820
  • isbn-13
  • 9780470860823
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 13-07-2004
  • SKU
  • 9780470860823
  • Number of Units
  • 01
  • Pages:
  • 348