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The Powers to Lead

The Powers to Lead: Soft, Hard, and Smart

Author : Nye, Joseph S.

Nye argues that the hard power approaches of earlier military-industrial eras have been largely supplanted by soft power approaches that seek to attract, inspire, and persuade rather than dictate. Nye
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  • Author:
  • Nye, Joseph S.
  • ISBN:
  • 0195335627
  • isbn-13
  • 9780195335620
  • Publisher:
  • Oxford University Press Inc
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-05-2008
  • SKU
  • 9780195335620
  • Number of Units
  • 01
  • Pages:
  • 240