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The Practice of Public Relations

The Practice of Public Relations

Author : Seitel, Fraser P.

Leads the reader through the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and, how to implement actual PR practice. This book is for courses in Introduction to Public Relations and Public Relations Practice, offered by Departments of Communication Studies, Journalism or Marketing.
Special Price: $93.16
  • Author:
  • Seitel, Fraser P.
  • ISBN:
  • 0132038625
  • isbn-13
  • 9780132038621
  • Publisher:
  • Pearson Education (US)
  • Cover:
  • Paperback
  • Pub. Year:
  • 25-08-2006
  • SKU
  • 9780132038621
  • Number of Units
  • No
  • Pages:
  • 480