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The Price Advantage Workbook: Step-By-Step Questions and Exercises to Help You Master the Price Advantage

The Price Advantage Workbook: Step-By-Step Questions and Exercises to Help You Master the Price Advantage

Author : Marn, Michael V. (Author), Roegner, Eric V. (Author), Zawada, Craig C. (Author)

Pricing - for any company in any industry - is far and away the most sensitive profit lever available. This guide helps in understanding of the three levels of pricing from the broad industry view
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  • Author:
  • Marn, Michael V. (Author), Roegner, Eric V. (Author), Zawada, Craig C. (Author)
  • ISBN:
  • 0471466700
  • isbn-13
  • 9780471466703
  • Publisher:
  • John Wiley & Sons
  • Cover:
  • Paperback
  • Pub. Year:
  • 2004-11-01
  • SKU
  • 9780471466703
  • Number of Units
  • 01
  • Pages:
  • 00114