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Price Advantage

The Price Advantage

Author : Zawada, Craig C.

The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues-and is now fully revised.
Special Price: $91.51
  • Author:
  • Zawada, Craig C.
  • ISBN:
  • 0470481773
  • isbn-13
  • 9780470481776
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 25-06-2010
  • SKU
  • 9780470481776
  • Number of Units
  • No
  • Pages:
  • 384