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The Real Pepsi Challenge: How One Pioneering Company Broke Color Barriers in 1940s American Business

The Real Pepsi Challenge: How One Pioneering Company Broke Color Barriers in 1940s American Business

Author : Capparell, Stephanie

This inspirational work follows the pioneering successes of a group of 12 African-American marketing executives at Pepsi Cola in the 1940s and 1950s, who paved the way for a more inclusionary
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  • Author:
  • Capparell, Stephanie
  • ISBN:
  • 0743265726
  • isbn-13
  • 9780743265720
  • Publisher:
  • Simon & Schuster
  • Cover:
  • Paperback
  • Pub. Year:
  • 01-04-2008
  • SKU
  • 9780743265720
  • Number of Units
  • 01
  • Pages:
  • 400