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Shift

The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders

Author : Davis, Scott M.

Most senior marketers are marginalized in their current position as they are not using their insight and knowledge to drive organizational growth. The Shift promotes a re-wiring of the role and
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  • Author:
  • Davis, Scott M.
  • ISBN:
  • 0470388382
  • isbn-13
  • 9780470388389
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 12-06-2009
  • SKU
  • 9780470388389
  • Number of Units
  • No
  • Pages:
  • 272