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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy: A Winning Strategy to

Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy

Author : Stinnett, Bill

Offers marketing professionals a framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a strategy for influencing how and why the customer buys.
Special Price: $18.29
  • Author:
  • Stinnett, Bill
  • ISBN:
  • 0071441883
  • isbn-13
  • 9780071441889
  • Publisher:
  • McGraw-Hill Education - Europe
  • Cover:
  • Paperback
  • Pub. Year:
  • 01-11-2004
  • SKU
  • 9780071441889
  • Number of Units
  • 01
  • Pages:
  • 288