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Truth, Lies, and Advertising: The Art of Account Planning

Truth, Lies, and Advertising: The Art of Account Planning

Author : Steel, Jon

Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever
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  • Author:
  • Steel, Jon
  • ISBN:
  • 0471189626
  • isbn-13
  • 9780471189626
  • Publisher:
  • John Wiley & Sons Inc
  • Cover:
  • Hardback
  • Pub. Year:
  • 16-03-1998
  • SKU
  • 9780471189626
  • Number of Units
  • 01
  • Pages:
  • 320