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What Customers Want

What Customers Want: Using Outcome-driven Innovation to Create Breakthrough Products and Services

Author : Ulwick, Anthony W.

Explains practices that result in breakthrough innovations. This title describes an approach that improves on the conventional methods for product and service
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  • Author:
  • Ulwick, Anthony W.
  • ISBN:
  • 0071408673
  • isbn-13
  • 9780071408677
  • Publisher:
  • McGraw-Hill Education - Europe
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-09-2005
  • SKU
  • 9780071408677
  • Number of Units
  • No
  • Pages:
  • 240