• العربية

Winning with Customers

Winning with Customers: A Playbook for B2B

Author : Alderman, Jerry D.

Customer Value Creation (CVC) provides an understanding of how leading Business to Business (B2B) companies use deep customer understanding to reduce their cost of serving customers and increase revenues- all leading to profit growth. The book details through practical case examples how CVC has lead to results.
Special Price: $79.03
  • Author:
  • Alderman, Jerry D.
  • ISBN:
  • 0470547995
  • isbn-13
  • 9780470547991
  • Publisher:
  • John Wiley and Sons Ltd
  • Cover:
  • Hardback
  • Pub. Year:
  • 17-09-2010
  • SKU
  • 9780470547991
  • Number of Units
  • No
  • Pages:
  • 464