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Writing Copy For Dummies

Writing Copy For Dummies

Author : Kranz, Jonathan

Takes you through the various steps of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. This work shows you how to: write
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  • Author:
  • Kranz, Jonathan
  • ISBN:
  • 0764569694
  • isbn-13
  • 9780764569692
  • Publisher:
  • John Wiley & Sons Inc
  • Cover:
  • Paperback
  • Pub. Year:
  • 29-10-2004
  • SKU
  • 9780764569692
  • Number of Units
  • No
  • Pages:
  • 384