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Zag

Zag: The #1 Strategy of High-Performance Brands

Author : Neumeier, Marty

In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by
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  • Author:
  • Neumeier, Marty
  • ISBN:
  • 0321426770
  • isbn-13
  • 9780321426772
  • Publisher:
  • Pearson Education (US)
  • Cover:
  • Paperback
  • Pub. Year:
  • 20-09-2006
  • SKU
  • 9780321426772
  • Number of Units
  • 01
  • Pages:
  • 192