• العربية

Beyond the Core

Beyond the Core: Expand Your Market without Abandoning Your Roots

Author : Zook, Chris

Explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. This book aims to present the ideal adjacency growth pattern that successful growth companies employ. It also shows how companies can develop their own "repeatable formula" for profitable growth.
$39.91
  • Author:
  • Zook, Chris
  • ISBN:
  • 1578519519
  • isbn-13
  • 9781578519514
  • Publisher:
  • Harvard Business School Publishing
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-12-2003
  • SKU
  • 9781578519514
  • Number of Units
  • 01
  • Pages:
  • 256