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Blue Ocean Strategy

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Author : Mauborgne, Renee

Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth.
$33.28
  • Author:
  • Mauborgne, Renee
  • ISBN:
  • 1591396190
  • isbn-13
  • 9781591396192
  • Publisher:
  • Harvard Business Review Press
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-01-2005
  • SKU
  • 9781591396192
  • Number of Units
  • 01
  • Pages:
  • 256