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Brand Driven Innovation

Brand Driven Innovation: Strategies for Development and Design

Author : Roscam Abbing, Erik

Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This book examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations.
Special Price: $58.23
  • Author:
  • Roscam Abbing, Erik
  • ISBN:
  • 294041128X
  • isbn-13
  • 9782940411283
  • Publisher:
  • Bloomsbury Publishing PLC
  • Cover:
  • Paperback
  • Pub. Year:
  • 25-10-2010
  • SKU
  • 9782940411283
  • Number of Units
  • 01
  • Pages:
  • 192