Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview
Author : Neumeier, Marty
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Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
$39.97
- Author:
- Neumeier, Marty
- ISBN:
- 0321348109
- isbn-13
- 9780321348104
- Publisher:
- Pearson Education (US)
- Cover:
- Paperback
- Pub. Year:
- 04-08-2005
- SKU
- 9780321348104
- Number of Units
- 01
- Pages:
- 208