• العربية

Branded Customer Service

Branded Customer Service: The New Competitive Edge

Author : Stewart, Paul

Suggests a step for marketing specialists who have realized that significant brand equity is built not just through advertising and public relations efforts. This book states that an integrated brand needs to be lived and expressed through every aspect of the brand's organisational culture, especially the human exchange of customer service.
$24.94
  • Author:
  • Stewart, Paul
  • ISBN:
  • 1576754049
  • isbn-13
  • 9781576754047
  • Publisher:
  • Berrett-Koehler
  • Cover:
  • Paperback
  • Pub. Year:
  • 01-09-2006
  • SKU
  • 9781576754047
  • Number of Units
  • 01
  • Pages:
  • 264