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Experimentation Matters

Experimentation Matters: Unlocking the Potential of New Technologies for Innovation

Author : Thomke, Stefan H.

Argues that companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. The author explains why experimentation is critical to innovation, underscores the impact of technologies, and outlines what managers must do to integrate them successfully.
$48.23
  • Author:
  • Thomke, Stefan H.
  • ISBN:
  • 1578517508
  • isbn-13
  • 9781578517503
  • Publisher:
  • Harvard Business School Publishing
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-07-2003
  • SKU
  • 9781578517503
  • Number of Units
  • No
  • Pages:
  • 320