• العربية

Internal Marketing

Internal Marketing: Tools and Concepts for Customer Focused Management

Author : Rafiq, Mohammed

Defining what internal marketing is and how it can work, this title demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management. It highlights the techniques managers need to understand to use IM effectively within their organizations.
$73.65
  • Author:
  • Rafiq, Mohammed
  • ISBN:
  • 0750648384
  • isbn-13
  • 9780750648387
  • Publisher:
  • Taylor & Francis Ltd
  • Cover:
  • Paperback
  • Pub. Year:
  • 14-03-2002
  • SKU
  • 9780750648387
  • Number of Units
  • No
  • Pages:
  • 299