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Kotler on Marketing

Kotler on Marketing

Author : Kotler, Philip

State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.
$31.55
  • Author:
  • Kotler, Philip
  • ISBN:
  • 0684860473
  • isbn-13
  • 9780684860473
  • Publisher:
  • Simon & Schuster Ltd
  • Cover:
  • Paperback
  • Pub. Year:
  • 28-04-2001
  • SKU
  • 9780684860473
  • Number of Units
  • No
  • Pages:
  • 272