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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth

Author : MacMillan, Ian C.

How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? This guide includes 40 marketbusting moves and outlines 5 overall strategies companies have used to drive new growth including: change the customer experience, reconfigure products and services, and redefine key metrics.
$39.91
  • Author:
  • MacMillan, Ian C.
  • ISBN:
  • 1591391237
  • isbn-13
  • 9781591391234
  • Publisher:
  • Harvard Business School Publishing
  • Cover:
  • Hardback
  • Pub. Year:
  • 01-04-2005
  • SKU
  • 9781591391234
  • Number of Units
  • 01
  • Pages:
  • 256